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    CineMagia: The Story of São Paulo's Video Stores

    CineMagia: A História das Videolocadoras de São Paulo

    Documentary

    Release date: 2017-11-09

    Length: 100 minutes

    Before the streaming era, the video stores were the key for the beginning of home video experience in Brazil. The documentary narrates the history of São Paulo's mom-and-pop video stores from its appearance to the vanishing of this platform. Owners, employees, customers and critics talk about the experience of renting a movie.

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    Poster for CineMagia: The Story of São Paulo's Video Stores

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